Base Creative Studios were tasked with creating an identity and promotional poster for MG’s annual weekend event hosted at the historic Silverstone Circuit. ‘MG Live’ is the largest gathering of MG cars ‘old’ and ‘new’ in the world. The final design concept showcases the heritage of MG in a timeless traditional car key shaped identity, alongside an aged supporting poster promoting MG’s link with BMC.
MG Car Club
Branding, Stationery, Advertising
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